Box Office: Imagine That opens in 6th; Moon rises in limted release

New films failed to unseat established winners at the nation’s box office this weekend. IMAGINE THAT, starring Eddie Murphy – the only cinefantastique to debut in wide release – opened in just over 3,000 theatres, where it earned a measly $5.7-million, landing in sixth place.
The weekend’s other genre debut, the low-budget MOON, opened in only a handful of theatres, earning $145,000, which put it in 20th place with an impressive per screen average of $18,000.
Meanwhile, THE HANGOVER, UP, and NIGHT AT THE MUSEUM: BATTLE OF THE SMITHSONIAN remained in #1, #2, and #4 positions respectively; only newcomer THE TAKING OF PELHAM 1 2 3 managed to edge into #3.
Ticket sales for returning horror, fantasy, and science fiction films…
UP earned $30.5-million; $187.2-million total
NIGHT AT THE MUSEUM 2 earned $9.6-million; $143.4-million total.
LAND OF THE LOST dropped from third to fifth place in its second weekend, earning $9.1-million for a two-week total of $34.98-million.
STAR TREK warped from #5 to #7, adding $5.6-million to its six-week total of $232-million.
TERMINATOR SALVATION blasted its way from #6 to #8 with $4.7-million, yielding a four-week total of $113.8-million.
DRAG ME TO HEL sank deeper into the pit, from seventh to tenth place in its third weekend, earning $3.9-million for a total of $35.1-million.
Down in 12th place, X-MEN ORIGINS: WOLVERINE made just under a million dollars; its seven-week total stands at $176.1-million.

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