At the South by Southwest (SXSW) festival in Austin, Texas, ZOMBIELAND director Ruben Fleischer spoke about developing the sequel with 3D in mind:
“We’re writing it with 3D in mind,” Fleischer said. “I took the writers to the 3D workshop. We’re really going to try and make it something that’s intentional as opposed to some of the movies where it’s just another component to market or a way to make more money at the box office. For us we really want to make it something that just elevates the entertainment value of the film.”
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“I think Zombieland, what it’s best at is just being pure entertainment,” he continued. “I feel like 3D has that component of, in a way like a ride at an amusement park, it’s just a form of entertainment. To me, it enhances entertainment value, especially with a movie with the tone of Zombieland.”