TimesOnline reviews Golden Compass

TimesOnline.Com has a review of THE GOLDEN COMPASS. Although filled with praise for the film, it is one of those weird pieces of critical writing that has almost the opposite of its intended effect:

The Golden Compass is just the sort of film we liberal-minded middle-class parents want our children to love, the real wooden toy in an age of violent computer games. It’s that rarest of blockbuster beasts: a film that stretches children’s imaginations and stimulates their intelligence with important ideas and issues. Films like this, we hope, will turn our offspring into nice liberal secularists, like mummy, daddy and Richard Dawkins. Yeah, okay, but will they love it?

Is this really supposed to make anyone want to see the film, even if it is good?