Director Victor Ginzburg on GENERATION P: Science Fiction Interview Podcast

Vladimir Yepifantsev gazes into Russia's brave, consumerist future in GENERATION P.
Vladimir Yepifantsev gazes into Russia's brave, consumerist future in GENERATION P.

Eve bit the apple, Pandora opened the box, and for a certain generation of young Russians, the first taste of a certain, ambrosial nectar that we in the West call Pepsi did close to the same thing: unleash a desire that, once freed, could not be contained. In the caustic, Russian satire GENERATION P, one of the anointed, Babylen Tatarsky (Vladimir Yepifantsev) is so transported by the experience that when the Iron Curtain falls, he becomes a god of advertising, privy to the impulses that stir the Russian heart and soon a much-sought-after asset of organized crime, secret societies, and the literal machinery of government.
Director Victor Ginzburg brings a deadpan, Strangelovian ambiance to his adaptation of Victor Pelevin’s cult novel, and the result is a film that irresistibly draws you into its increasingly delirious world. I got to sit down with Ginzburg earlier this year, when GENERATION P screened during Lincoln Center’s New Directors/New Films program to talk about the four-year effort to transfer Pelevin’s fevered scenario to the screen. Click on the player to hear the interview.


Generation P: November 16 (limited)

Generation_P-posterNew World Distribution gives a limited release to this 2011 Russian production, based upon the eponymous novel about the rise of the advertising industry in post-Soviet Russia. No, it doesn’t sound much like horror, fantasy, or science fiction, but there is a hallucinatory element that eventually emerges,  involving a secret organization that worships Ishtar, the Tower of Babel, and a computer-generated virtual politician.
Viktor Ginzburg directed, based upon a screenplay he co-wrote wtih Djina Ginzburg, based upon the novel by Viktor Pelevin. Cast: Vladimir Epifantsev, Mikhail Efremov, Andrey Fomin, Sergey Shnurov, Vladimir Menshow, Oleg Taktarov.
U.S. Release Date: November 16 (New York and Los Angeles)