Dark Knight flies to VOD

Variety reports that THE DARK KNIGHT will be the first Hollywood blockbuster to appear on Video on Demand before DVD, airing on South Korea’s VOD channels two-weks before the disc reaches stores.

“Warner is planning to do active business with digital distribution, based on Korea’s strong digital infrastructure as a test bed for a pre-DVD VOD service. We will collaborate with local business partners of digital content, while coping with illegal downloads,” said Cho Hong-yeon, director of Warner Korea’s digital distribution unit.

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